Write

I am all about words. I know how to use them to find the best message for an audience, craft a compelling story, and create a take-notice headline. If it’s ever been a marketing initiative, you can bet I’ve written copy for it.

Blogs

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Websites

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Video Scripts

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Organic Social

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How-To Guides

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Tutorials

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UX Copy

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Paid Social

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Case Studies

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Emails

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Blogs 〰️ Websites 〰️ Video Scripts 〰️ Organic Social 〰️ How-To Guides 〰️ Tutorials 〰️ UX Copy 〰️ Paid Social 〰️ Case Studies 〰️ Emails 〰️

A Few Favorites

People-Powered Blog Series

People are every company’s greatest resource.

The Ask: Highlight roles and stories across the company.

My Impact: I started out as the sole writer for this blog series, then lead and project managed it with our content interns.

Distribution: To ensure the inspiring stories of Hudl’s employees were seen, I posted them to Hudl’s social media accounts and worked with the Talent Acquisition team to use them in their outreach to potential employees.

Read the series >

About Time Podcast

The number of women in sport needs to grow.

The Ask: Be the sole Content Producer on a ten-episode podcast that showcased women in sport.

My Impact: For each episode, I wrote emails, social media posts and blogs that highlighted the guest’s success and encouraged anyone interested in sports to tune in.

Result: Not only one of my favorite projects to work on, but it also raked in the viewers.

See the blogs >

Family Member Accounts

For this campaign, Hudl was targeting a new persona: parents of athletes. I enjoyed exploring their mindset, challenges and goals as I wrote the blogs, emails and social for the campaign.

Assist+ Launch

Athletes were the focus for this new product launch, because the product itself is designed to benefit them. I was the main Content Producer for the website shown above, plus many other content deliverables, all created on time and on brand.

Life at Hudl Social Accounts

The Need: Our company’s social media accounts weren’t getting the attention and priority they needed.

My Solution: I became the sole owner of the LifeatHudl Instagram and X accounts, and the co-contributor of Hudl’s LinkedIn account. I was responsible for writing multiple posts a week that showcased Hudl’s events and employees.

Result: With a Brand team focused on these accounts, we were able to increase metrics across every category.

Click an image to see more

BreakThrough Summit

BreakThrough Summit was an annual event Hudl hosted, designed to empower women in sport.

2022: In the final year of the event, we held it live in Omaha, Nebraska.

  • My Impact: I was in charge of all event communications, including live social posts, pre-event emails and website copy. We also wanted to showcase the employees’ work who impacted the event, and I organized the interviews for this behind-the-scenes video.

  • Result: We set the spotlight on women in sport and recognized the hard work of the team who made it happen. Emotional impact is hard to measure but easy to see.

More Examples

  • Brochure

  • Case Study

  • Paid Ad

  • Email

  • Product Guide

  • Booklet

  • Landing Page

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