Write
I am all about words. I know how to use them to find the best message for an audience, craft a compelling story, and create a take-notice headline. If it’s ever been a marketing initiative, you can bet I’ve written copy for it.
Blogs
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Websites
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Video Scripts
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Organic Social
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How-To Guides
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Tutorials
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UX Copy
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Paid Social
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Case Studies
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Emails
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Blogs 〰️ Websites 〰️ Video Scripts 〰️ Organic Social 〰️ How-To Guides 〰️ Tutorials 〰️ UX Copy 〰️ Paid Social 〰️ Case Studies 〰️ Emails 〰️
A Few Favorites
People-Powered Blog Series
People are every company’s greatest resource. I wrote and project managed this series to share the inspiring stories of Hudl’s employees.
About Time Podcast
The number of women in sports needs to grow, and shining a spotlight on their dedication and success was one of my favorite projects.
Family Member Accounts
For this campaign, Hudl was targeting a new persona: parents of athletes. I enjoyed exploring their mindset, challenges and goals as I wrote the blogs, emails and social for the campaign.
Assist+ Launch
Athletes were the focus for this new product launch, because the product itself is designed to benefit them. A launch at an in-person event meant a lot of different content deliverables, all created on time and on brand.
Life at Hudl Social Accounts
As the sole owner of the LifeatHudl Instagram and X accounts, and the co-contributor of Hudl’s LinkedIn account, I was responsible for writing multiple posts a week that showcase Hudl’s events and employees.
Click an image to see more
BreakThrough Summit
BreakThrough Summit was an annual event Hudl hosted, designed to empower women in sport. In 2022, the final year of the event, we held it live in Omaha, Nebraska. I was in charge of all event communications, including live social posts, pre-event emails and website copy. We also wanted to showcase the employees’ work who impacted the event, and I organized the interviews for this behind-the-scenes video.
More Examples